Cool Breeze Package Design Process

Cool Breeze

Sometimes when it comes to design you have to take a step back and just look around you. For this project, I was given the task of creating a package design for a perfume called cool breeze.

“Cool Breeze is a sexy blend of scents guaranteed to bring out the Cool side in us all. Based around a spicy, wild and primitive scent meant to make the wearer feel capable of conquering the world. This product contains highly concentrated fragrances chosen from the best sources around the world. Please spray responsibly.”

One of my best strengths played a big role in the idea behind this design. For this design, my mind instantly envisioned a cool beach day, soft blues, purples, and tans. As beautiful as I felt that design would be, it was too on the nose. Like what was excepted from the name. I wanted this product to grab attention, literally snapping peoples heads to it. So I took a trip to a local store and stared at the shelf with the perfumes. While I looked over the designs on the shelf I tried to see what was most common or what might be something that was missing. After my small field trip, I took another look at the product description and latched onto a few important descriptive words.

“make the wearer feel capable of conquering the world.” – Confidences

“bring out the Cool side in us all” – Cool

“Cool Breeze, Designer quality fragrances” – Designer

I wanted a design that was confident, reflected the feeling of being cool, and was something to show off and display.

I focused in on a pair of sunglasses. Nothing can make you feel as confident and cool than a brand new pair of sunglasses, especially a designer pair. So to took that feeling and gave it a bright confident color palette. I avoided red because it could be too overpowering. However orange had that bright eye-catching feeling without feeling dangerous. Plus a someone who is confident and cool can rock any color.

I used the pop art design to help filter that cool outlook. Most perfumes are elegant and flowery. So I wanted something that was so cool it almost doesn’t belong.

Taking the time to do the research and think outside the box really helped bring this design together. It was exactly the traits I needed to make this package design amazing.

Don’t be afraid to be different.

Design Study: dmj.design logo

dmj.design logo study

From time to time its health for a designer to really step back and take a look at what their strengths and weakness are. It’s through learning our strengths and weakness we can judge where we could use some improvement or where we excel and can use our skills to their fullest potential.  A good way to really look at your skills is to really examine your artwork.

Today we are going to examine a piece of artwork I designed for my personal logo. When I was assigned the task of creating a logo that represented me as a designer I found myself struggling with it. Like most artist, I had crafted myself a cleave nickname and avatar to represent myself as an artist in the world.  So naturally, I started with that.

Taking my nickname iRPANDA, I began with some sketches to help get the creative juices flowing. Surprisingly I found this to be really difficult. I tried many different ideas but none of them felt like a good representation of me as a designer.

I settled on 3 different designs, which I converted to vector graphics with illustrator. The first was focused to look like a cute charm. My art style is very modern and cute! So I thought I would use a charm to represent me. While I did love the idea and design, the thought of presenting this to a company as my personal logo made me feel childish. The same could be said for design 2 and 3. For those, I drew inspiration from my love of art with a paintbrush I designed to look like bamboo to reference a panda.

This struggle really frustrated me. Why was it so difficult to design a logo to represent me? Who would know me better than myself? The frustrations became too much and I decided to walk away. I spent two days reflecting on who I was as an artist.

What did I create? How did I create it? How do I want to be described by my clients? How would I describe my artwork?

Why do I create?

Question after question until a thought hit me. I wasn’t irpanda. I had been designing for my created self and not my real self. So I made a list of word that describes me.

Playful

Professional

Confident

Colorful

Adventurous

Energetic

Trustworthy

Creative

With my focus words in hand and the goal of showing who I really was, I went back to my sketchbook. Starting with a simple signature and advancing to adding shapes. Quickly a design popped out to me.

I selected a very modern font for my initials in the logo to reference my love of modern and vector artwork. Keeping them lower case to really reference my playful heart. As well as a stylized j dotted with a heart. Placing a period, in the end, to make a bold statement, that I am who I am. Finally, I added the bold circle around the whole thing, to show I am the complete package. For colors, I selected an elegant gray and a vibrant burnt pink. I wanted the colors to feel professional and fun without feeling so overwhelming in either direction. The gray was a perfect choice for professional without using a solid black. while I want to be professional I tend to have more fun and playful designs that really challenge the norm.

The strengths in this design live in being true to who I really am. I love clean cut vector styled designs and I excel at it.  Focusing in on the style that I am true to really helped me design this to who I really am.

Professional with a twist of fun.

Be true to yourself. Always.

Content Management System

 

A two-sentence definition of a CMS including its uses and why it is valuable in web design

CMS or a content management system is the core heart of your website that helps manage and maintain your content without needing to be a code writer.

 

The role plugins and themes will play in your website

Plugins and theme are set templates to help control placements or appearance of your contents on your site. Theme help set a color pallet, font, and layout for your website. While all can be changed and customized it has a set layout where you can basically drop in your content without needing to know to code. This makes building a website quick and easy.

Plugins work similarly. They are little layouts you can use to help customize your website. Such as adding a calendar or map on your website. Plugins have the coding for that and make it easy to use these features.

 

An overview of your chosen theme and the different ways you might, later on, customize it to make it better represent your own unique design brand (color scheme, page structure, plugins, etc.)

I would like to make several changes to my current theme. I would like my site to have a white, black, charcoal and burnt pink color theme. My style is professional fun. So I want my site to feel clean and professional with bits of fun elements and pops of pink to really give it a bit of playfulness.

For the layout, I want a quick brief view of my portfolio and resume on the front page. I want to make it simple for people to see some of my best work, my skill sets, recent projects and how to contact me without having to click off the home page. Allowing there to be other pages for more detailed information if they are interested and want to know more, but allowing them to see the necessary amount right away.

 

A citation. At least one link documenting research conducted when creating the post.

Duckett, F. (2017, February 28). What is a CMS and why is it so important? Retrieved from https://www.alberon.co.uk/blog/what-is-a-cms-and-why-is-it-so-important